{"id":43254,"date":"2021-10-20T13:03:54","date_gmt":"2021-10-20T11:03:54","guid":{"rendered":"https:\/\/www.ecoherbes.com\/perfil-del-consumidor-dinfusions\/"},"modified":"2026-02-20T19:37:44","modified_gmt":"2026-02-20T18:37:44","slug":"perfil-consumidor-infusions","status":"publish","type":"post","link":"https:\/\/www.ecoherbes.com\/ca\/perfil-consumidor-infusions\/","title":{"rendered":"Perfil del consumidor d’infusions"},"content":{"rendered":"

Sens dubte, les infusions s\u00f3n una de les begudes i preparacions m\u00e9s antigues, ja que el seu origen es troba en el continent asi\u00e0tic i data de centenars d’anys, el qual estava \u00edntimament relacionat amb fins relaxants i medicinals, sent majorment utilitzat per persones de la tercera edat o amb algun tipus de dol\u00e8ncia.
\n<\/p>\n

Avui en dia, les infusions<\/strong> segueixen ocupant un lloc destacat pel que fa al seu consum, i s’han vist impulsades pels moviments fitness<\/strong> i l’auge del menjar saludable<\/strong>, ja que la gran quantitat de combinacions possibles, i les diferent propietats que ofereixen aquestes begudes les han posicionat com un gran aliat, guanyant-se aix\u00ed un lloc en el dia a dia de les generacions joves<\/strong>.<\/p>\n

Quin \u00e9s el perfil dels qui consumeixen infusions?<\/h2>\n

Alguns estudis indiquen que els qui consumeixen infusions amb freq\u00fc\u00e8ncia, posseeixen una personalitat perfeccionista<\/strong>, les gaudeixen a altes temperatures, i solen ser grans aficionats, a l’ex\u00f2tic<\/strong> i a les preparacions<\/strong>. No obstant aix\u00f2, l’evid\u00e8ncia assenyala que hi ha m\u00faltiples perfils<\/strong> per definir al consumidor d’infusions.<\/p>\n

Des dels que trien la preparaci\u00f3 segons el seu estat d’\u00e0nim, fins els que utilitzen un term\u00f2metre per degustar-les en el punt perfecte. Aix\u00ed mateix, es pensa que els grans consumidors d’infusions<\/strong>, principalment de te, se situen en els continents asi\u00e0tic i afric\u00e0<\/strong>, i s\u00f3n liderats per pa\u00efsos com Turquia, Magrib, Xina i Jap\u00f3.<\/p>\n

Cal esmentar a m\u00e9s que Europa sol ser un excel\u00b7lent lloc per tastar te de qualitat, i que a Sud-am\u00e8rica fins i tot hi ha escoles formatives per a les infusions<\/strong> especialment, pel te i el mat. Destaquem finalment Am\u00e8rica del Nord que tamb\u00e9 es consolida com un bon consumidor, especialment de te negre i te verd.<\/p>\n

El mercat de les infusions a Espanya<\/h2>\n

Es tracta d’un mercat variat impulsat per una \u00e0mplia i accessible varietat de combinacions, la qual cosa s’adapta de meravella als diferents estils de vida dels espanyols, consolidant-se, aix\u00ed com un camp en constant creixement<\/strong> i expansi\u00f3.<\/p>\n

D’acord amb estad\u00edstiques oficials, el targed mensual<\/strong> de consum d’infusions de qualitat en llars espanyoles es situa en una despesa de 35 euros, xifra que descendeix molt quan ens referim a infusions industrials\/comercials, esmentant que es va presentar un significatiu creixement<\/strong> en comparaci\u00f3 amb l’any passat pel que fa a productes d’alta qualitat, com els d’Ecoherbes<\/a><\/strong>. \u00c9s a dir, la gent, un cop prova una bona infusi\u00f3<\/strong>, prefereix gastar una mica m\u00e9s de diners i gaudir m\u00e9s. Recordem que parlem d’una difer\u00e8ncia de c\u00e8ntims per tassa.<\/p>\n

\"\"

Auge de la tend\u00e8ncia<\/h2>\n

El consum d’infusions no ha estat un element caracter\u00edstic en la vida dels espanyols, i fins fa pocs anys enrere es tractava d’una pr\u00e0ctica \u00edntimament relacionada amb la salut<\/strong>, per\u00f2, amb l’arribada d’establiments especialitzats, es va fomentar la degustaci\u00f3 de la beguda, recolzat a m\u00e9s en la concepci\u00f3 de les infusions com a beguda saludable<\/strong>.<\/p>\n

Aix\u00ed mateix, la comoditat<\/strong> i rapidesa en la preparaci\u00f3 de la beguda tamb\u00e9 han jugat un paper determinant<\/strong>, adaptant-se aix\u00ed a l’agitat estil de vida de la poblaci\u00f3, esmentant que hi ha una prefer\u00e8ncia superior per les infusions sense te\u00efna que, pel cl\u00e0ssic te calent, sent la camamilla la m\u00e9s utilitzada, seguida del poliol, i \u00faltimament el rooibos.<\/p>\n

En resum, es tracta d’un h\u00e0bit en creixement<\/strong>, que esperem es mantingui en auge, segueixi apostant per la qualitat i nous formats, entre ells, les presentacions ecol\u00f2giques<\/strong>, ja que el pl\u00e0stic i les grapes segueixen ocupant un enorme lloc en el m\u00f3n de les infusions.<\/p>\n

A Ecoherbes<\/strong> cuidem molt els nostres envasos que s\u00f3n reciclables, a m\u00e9s de biodegradables, compostables i 100% lliures de pl\u00e0stic.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sens dubte, les infusions s\u00f3n una de les begudes i preparacions m\u00e9s antigues, ja que el seu origen es troba en el continent asi\u00e0tic i data de centenars d’anys, el qual estava \u00edntimament relacionat amb fins relaxants i medicinals, sent majorment utilitzat per persones de la tercera edat o amb algun tipus de dol\u00e8ncia.<\/p>\n","protected":false},"author":104,"featured_media":43249,"comment_status":"closed","ping_status":"open","sticky":false,"template":"post-template.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[348],"tags":[],"class_list":["post-43254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infusions-2"],"metadata":{"_wpml_media_has_media":"1","_wpml_word_count":"624","_wpml_media_duplicate":"1","_wpml_media_featured":"1","_top_nav_excluded":"","_cms_nav_minihome":"","_wp_page_template":"post-template.php","_fusion":{"show_first_featured_image":"yes","fimg":{"width":"","height":""},"post_links_target":"no","bg_full":"no","slider_visibility":"small-visibility,medium-visibility,large-visibility","main_padding":{"top":"","bottom":""},"content_bg_full":"no","image_rollover_icons":"default","bg_repeat":"default","slider_type":"no","wooslider":"0","revslider":"0","elasticslider":"0","blog_page_title_bar":"default","content_bg_repeat":"default","posts_sidebar":"default_sidebar","posts_sidebar_2":"default_sidebar","sidebar_sticky":"default"},"_thumbnail_id":"43249","_edit_last":"391","rs_page_bg_color":"","_wp_old_slug":"perfil-del-consumidor-dinfusions","_last_translation_edit_mode":"native-editor","avada_post_views_count":"548","avada_today_post_views_count":"1","avada_post_views_count_today_date":"17-06-2024","rank_math_primary_category":"569","rank_math_news_sitemap_robots":"index","rank_math_robots":["index"],"rank_math_analytic_object_id":"19","rank_math_internal_links_processed":"1","_wpml_import_language_code":"ca","_wpml_import_source_language_code":"es","_wpml_import_translation_group":"227313","_wpml_import_after_process_post_status":"publish","_edit_lock":"1771612667:391","_yoast_wpseo_content_score":"60","_yoast_wpseo_estimated-reading-time-minutes":"4","_pingme":"1","_encloseme":"1","_cmplz_scanned_post":"1","_ez-toc-disabled":"","_ez-toc-insert":"","_ez-toc-header-label":"","_ez-toc-device-target":"","_ez-toc-alignment":"none","_ez-toc-heading-levels":[],"_ez-toc-alttext":"","_ez-toc-visibility_hide_by_default":"","_ez-toc-hide_counter":"","_ez-toc-exclude":"","_ez-toc-word_count_limit":"0","_ez-toc-position-specific":"","_pys_head_footer":{"disable_global":false,"head_any":"","head_desktop":"","head_mobile":"","footer_any":"","footer_desktop":"","footer_mobile":""},"cmplz_hide_cookiebanner":"","_yoast_wpseo_primary_category":"348","_elementor_page_assets":[]},"acf":[],"yoast_head":"\nPerfil del consumidor d'infusions - 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