{"id":95245,"date":"2024-10-28T11:35:52","date_gmt":"2024-10-28T10:35:52","guid":{"rendered":"https:\/\/www.ecoherbes.com\/ecotour-challenge-2024\/"},"modified":"2026-02-20T19:34:38","modified_gmt":"2026-02-20T18:34:38","slug":"ecotour-challenge-2024","status":"publish","type":"post","link":"https:\/\/www.ecoherbes.com\/ca\/ecotour-challenge-2024\/","title":{"rendered":"ECOTOUR CHALLENGE 2024"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"95245\" class=\"elementor elementor-95245 elementor-95222\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e3de63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e3de63\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab9ba65\" data-id=\"ab9ba65\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec93697 elementor-widget elementor-widget-text-editor\" data-id=\"ec93697\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aquest any Ecoherbes ha participat en l\u2019Ecotour Challenge 2024 de la m\u00e0 de l\u2019Ag\u00e8ncia Catalana de Turisme i National Geographic.<\/p>\n<p>&#8220;L\u2019ECOTOUR CHALLENGE&#8221; \u00e9s una iniciativa de l\u2019Ag\u00e8ncia Catalana de Turisme, creada el 2022 juntament amb Imagine Creativity Center, l\u2019objectiu de la qual \u00e9s buscar solucions innovadores per a un turisme m\u00e9s sostenible, conscient i regeneratiu, creant propostes de valor que contribueixin al benestar social i mediambiental del territori.<\/p>\n<p>Cristian Varela va destacar en l\u2019edici\u00f3 passada amb el seu projecte Be Origen, un marketplace d\u2019experi\u00e8ncies i coneixements que visibilitza i digitalitza el m\u00f3n rural, abanderant de manera clara alguns dels pilars m\u00e9s importants de l\u2019ECOTOUR: la connexi\u00f3 genu\u00efna amb el territori i amb les persones que hi viuen.<\/p>\n<p>Tutelat per Xavi Verdaguer, director d\u2019Imagine Creativity Center, Cristian ha dedicat aquest darrer any a millorar la idea que el va portar a participar a l\u2019ECOTOUR, i que avui en dia ja compta amb m\u00e9s de mig centenar de productors adherits. En la seva cerca per expandir Be Origen, Cristian empr\u00e8n un viatge pel m\u00f3n rural de la Costa Daurada i les Terres de l\u2019Ebre, a la prov\u00edncia de Tarragona, per con\u00e8ixer la gent local, aprendre sobre els seus oficis i veure com la seva plataforma pot donar-los m\u00e9s veu. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3221a73 elementor-widget elementor-widget-image\" data-id=\"3221a73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" data-src=\"https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/ecotour-challenge-1024x683.webp\" data-srcset=\"https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/ecotour-challenge-1024x683.webp 1024w, https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/ecotour-challenge-300x200.webp 300w, https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/ecotour-challenge-768x512.webp 768w, https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/ecotour-challenge-600x400.webp 600w, https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/ecotour-challenge-64x43.webp 64w, https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/ecotour-challenge.webp 1196w\" width=\"800\" height=\"534\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-95234 lazyload\" alt=\"\"  sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/ecotour-challenge-1024x683.webp\" class=\"attachment-large size-large wp-image-95234\" alt=\"\" srcset=\"https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/ecotour-challenge-1024x683.webp 1024w, https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/ecotour-challenge-300x200.webp 300w, https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/ecotour-challenge-768x512.webp 768w, https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/ecotour-challenge-600x400.webp 600w, https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/ecotour-challenge-64x43.webp 64w, https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/ecotour-challenge.webp 1196w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26a0679 elementor-widget elementor-widget-text-editor\" data-id=\"26a0679\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); letter-spacing: var( --e-global-typography-primary-letter-spacing ); font-size: 1rem;\">Situat tamb\u00e9 a pocs quil\u00f2metres del mar Mediterrani i en ple Delta de l\u2019Ebre, trobem el Jard\u00ed Bot\u00e0nic \u201cEcoherbes Park\u201d. Un espai agroecol\u00f2gic de 10 hect\u00e0rees on els visitants poden retrobar-se amb la natura i descobrir m\u00e9s de 430 esp\u00e8cies de plantes arom\u00e0tiques i medicinals. <\/span><\/p>\n<p>Jordi Bosch, etnobot\u00e0nic, paisatgista i sommelier d\u2019infusions i tes, \u00e9s precursor i codirector del projecte juntament amb la seva dona. En Jordi, apassionat de les plantes arom\u00e0tiques i medicinals des de ben petit, \u00e9s l\u2019encarregat de gestionar els cultius ecol\u00f2gics del jard\u00ed bot\u00e0nic, aix\u00ed com de fer divulgaci\u00f3 cient\u00edfica i cultural per als seus visitants.  <\/p>\n<p>Al jard\u00ed bot\u00e0nic, les esp\u00e8cies vegetals creixen a l\u2019aire lliure, sense hivernacles i seguint un procediment propi de cultiu i elaboraci\u00f3 que cerca l\u2019equilibri entre tradici\u00f3 i coneixements cient\u00edfics actuals. El recinte compta, a m\u00e9s, amb un gran banc de llavors i un viver de reproducci\u00f3 de les esp\u00e8cies, amb l\u2019objectiu d\u2019aconseguir una millor adaptabilitat i una gen\u00e8tica de gran qualitat organol\u00e8ptica. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42f17b5 elementor-widget elementor-widget-image\" data-id=\"42f17b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/experiencias-ecoturisticas-1024x681.webp\" data-srcset=\"https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/experiencias-ecoturisticas-1024x681.webp 1024w, https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/experiencias-ecoturisticas-300x199.webp 300w, https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/experiencias-ecoturisticas-768x511.webp 768w, https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/experiencias-ecoturisticas-600x399.webp 600w, https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/experiencias-ecoturisticas-64x43.webp 64w, https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/experiencias-ecoturisticas.webp 1196w\" width=\"800\" height=\"532\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-95230 lazyload\" alt=\"\"  sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"532\" src=\"https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/experiencias-ecoturisticas-1024x681.webp\" class=\"attachment-large size-large wp-image-95230\" alt=\"\" srcset=\"https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/experiencias-ecoturisticas-1024x681.webp 1024w, https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/experiencias-ecoturisticas-300x199.webp 300w, https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/experiencias-ecoturisticas-768x511.webp 768w, https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/experiencias-ecoturisticas-600x399.webp 600w, https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/experiencias-ecoturisticas-64x43.webp 64w, https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/experiencias-ecoturisticas.webp 1196w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8174808 elementor-widget elementor-widget-heading\" data-id=\"8174808\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Experi\u00e8ncies ecotur\u00edstiques innovadores<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9ba48d elementor-widget elementor-widget-text-editor\" data-id=\"a9ba48d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sota la premissa que \u00e9s possible gaudir de la natura sense transformar-la, fins i tot generant un impacte positiu en les destinacions que visitem, l\u2019Ag\u00e8ncia Catalana de Turisme llan\u00e7a aquesta segona edici\u00f3 del projecte &#8220;ECOTOUR CHALLENGE&#8221; documentada per National Geographic Creative Works.<\/p>\n<p>La campanya d\u2019enguany cerca descobrir i promoure les experi\u00e8ncies ecotur\u00edstiques que ofereix Catalunya. Con\u00e8ixer i connectar amb les persones que hi ha darrere de cadascuna d\u2019aquestes propostes ecotur\u00edstiques, en un viatge per tot el territori que t\u00e9 un doble objectiu: promoure el turisme conscient i regeneratiu, i alhora inspirar a d\u2019altres perqu\u00e8 innovin en mat\u00e8ria d\u2019experi\u00e8ncies ecotur\u00edstiques de tem\u00e0tiques o \u00e0mbits molt diversos. <\/p>\n<p>Coneixerem tres tipologies d\u2019experi\u00e8ncia ecotur\u00edstica ja presents al territori, i ser\u00e1n els seus impulsors els qui contextualitzaran i guiaran els tres equips encarregats de proposar noves idees innovadores. L\u2019objectiu \u00e9s connectar aquests emprenedors amb el territori catal\u00e0 i explorar la viabilitat de les seves propostes, en les quals han invertit mesos de treball tutelats per l\u2019equip d\u2019Imagine Creativity Center. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3262a05 elementor-widget elementor-widget-image\" data-id=\"3262a05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.nationalgeographic.es\/contenido-ofrecido-ecotour-challenge-2024\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/ecotour-challenge-2024-1-1024x523.webp\" data-srcset=\"https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/ecotour-challenge-2024-1-1024x523.webp 1024w, https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/ecotour-challenge-2024-1-300x153.webp 300w, https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/ecotour-challenge-2024-1-768x393.webp 768w, https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/ecotour-challenge-2024-1-600x307.webp 600w, https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/ecotour-challenge-2024-1-64x33.webp 64w, https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/ecotour-challenge-2024-1.webp 1534w\" width=\"800\" height=\"409\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-large size-large wp-image-95727 lazyload\" alt=\"\"  sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"409\" src=\"https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/ecotour-challenge-2024-1-1024x523.webp\" class=\"attachment-large size-large wp-image-95727\" alt=\"\" srcset=\"https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/ecotour-challenge-2024-1-1024x523.webp 1024w, https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/ecotour-challenge-2024-1-300x153.webp 300w, https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/ecotour-challenge-2024-1-768x393.webp 768w, https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/ecotour-challenge-2024-1-600x307.webp 600w, https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/ecotour-challenge-2024-1-64x33.webp 64w, https:\/\/www.ecoherbes.com\/wp-content\/uploads\/2024\/10\/ecotour-challenge-2024-1.webp 1534w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Aquest any Ecoherbes ha participat en l\u2019Ecotour Challenge 2024 de la m\u00e0 de l\u2019Ag\u00e8ncia Catalana de Turisme i National Geographic. &#8220;L\u2019ECOTOUR CHALLENGE&#8221; \u00e9s una iniciativa de l\u2019Ag\u00e8ncia Catalana de Turisme, creada el 2022 juntament amb Imagine Creativity Center, l\u2019objectiu de la qual \u00e9s buscar solucions innovadores per a un turisme m\u00e9s sostenible, conscient i regeneratiu, [&hellip;]<\/p>\n","protected":false},"author":117,"featured_media":95224,"comment_status":"closed","ping_status":"open","sticky":false,"template":"post-template.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[346],"tags":[],"class_list":["post-95245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turisme-2"],"metadata":{"_pingme":"1","_encloseme":"1","_elementor_edit_mode":"builder","_elementor_template_type":"wp-post","_wpml_media_duplicate":"1","_wpml_media_featured":"1","_top_nav_excluded":"","_cms_nav_minihome":"","_wp_page_template":"post-template.php","_elementor_data":"[{\"id\":\"2e3de63\",\"elType\":\"section\",\"settings\":{\"pa_condition_repeater\":[]},\"elements\":[{\"id\":\"ab9ba65\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"pa_condition_repeater\":[]},\"elements\":[{\"id\":\"ec93697\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Aquest any Ecoherbes ha participat en l\\u2019Ecotour Challenge 2024 de la m\\u00e0 de l\\u2019Ag\\u00e8ncia Catalana de Turisme i National Geographic.<\\\/p>\\n<p>\\\"L\\u2019ECOTOUR CHALLENGE\\\" \\u00e9s una iniciativa de l\\u2019Ag\\u00e8ncia Catalana de Turisme, creada el 2022 juntament amb Imagine Creativity Center, l\\u2019objectiu de la qual \\u00e9s buscar solucions innovadores per a un turisme m\\u00e9s sostenible, conscient i regeneratiu, creant propostes de valor que contribueixin al benestar social i mediambiental del territori.<\\\/p>\\n<p>Cristian Varela va destacar en l\\u2019edici\\u00f3 passada amb el seu projecte Be Origen, un marketplace d\\u2019experi\\u00e8ncies i coneixements que visibilitza i digitalitza el m\\u00f3n rural, abanderant de manera clara alguns dels pilars m\\u00e9s importants de l\\u2019ECOTOUR: la connexi\\u00f3 genu\\u00efna amb el territori i amb les persones que hi viuen.<\\\/p>\\n<p>Tutelat per Xavi Verdaguer, director d\\u2019Imagine Creativity Center, Cristian ha dedicat aquest darrer any a millorar la idea que el va portar a participar a l\\u2019ECOTOUR, i que avui en dia ja compta amb m\\u00e9s de mig centenar de productors adherits. En la seva cerca per expandir Be Origen, Cristian empr\\u00e8n un viatge pel m\\u00f3n rural de la Costa Daurada i les Terres de l\\u2019Ebre, a la prov\\u00edncia de Tarragona, per con\\u00e8ixer la gent local, aprendre sobre els seus oficis i veure com la seva plataforma pot donar-los m\\u00e9s veu. <\\\/p>\\n\",\"pa_condition_repeater\":[],\"typography_typography\":\"custom\",\"typography_font_family\":\"Karla\",\"typography_font_weight\":\"400\",\"__globals__\":{\"typography_typography\":\"\"}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"3221a73\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/www.ecoherbes.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/ecotour-challenge.webp\",\"id\":95234,\"size\":\"\",\"alt\":\"\",\"source\":\"library\"},\"pa_condition_repeater\":[],\"caption\":\"\"},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"26a0679\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: var( --e-global-color-text ); letter-spacing: var( --e-global-typography-primary-letter-spacing ); font-size: 1rem;\\\">Situat tamb\\u00e9 a pocs quil\\u00f2metres del mar Mediterrani i en ple Delta de l\\u2019Ebre, trobem el Jard\\u00ed Bot\\u00e0nic \\u201cEcoherbes Park\\u201d. Un espai agroecol\\u00f2gic de 10 hect\\u00e0rees on els visitants poden retrobar-se amb la natura i descobrir m\\u00e9s de 430 esp\\u00e8cies de plantes arom\\u00e0tiques i medicinals. <\\\/span><\\\/p>\\n<p>Jordi Bosch, etnobot\\u00e0nic, paisatgista i sommelier d\\u2019infusions i tes, \\u00e9s precursor i codirector del projecte juntament amb la seva dona. En Jordi, apassionat de les plantes arom\\u00e0tiques i medicinals des de ben petit, \\u00e9s l\\u2019encarregat de gestionar els cultius ecol\\u00f2gics del jard\\u00ed bot\\u00e0nic, aix\\u00ed com de fer divulgaci\\u00f3 cient\\u00edfica i cultural per als seus visitants.  <\\\/p>\\n<p>Al jard\\u00ed bot\\u00e0nic, les esp\\u00e8cies vegetals creixen a l\\u2019aire lliure, sense hivernacles i seguint un procediment propi de cultiu i elaboraci\\u00f3 que cerca l\\u2019equilibri entre tradici\\u00f3 i coneixements cient\\u00edfics actuals. 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Con\\u00e8ixer i connectar amb les persones que hi ha darrere de cadascuna d\\u2019aquestes propostes ecotur\\u00edstiques, en un viatge per tot el territori que t\\u00e9 un doble objectiu: promoure el turisme conscient i regeneratiu, i alhora inspirar a d\\u2019altres perqu\\u00e8 innovin en mat\\u00e8ria d\\u2019experi\\u00e8ncies ecotur\\u00edstiques de tem\\u00e0tiques o \\u00e0mbits molt diversos. <\\\/p>\\n<p>Coneixerem tres tipologies d\\u2019experi\\u00e8ncia ecotur\\u00edstica ja presents al territori, i ser\\u00e1n els seus impulsors els qui contextualitzaran i guiaran els tres equips encarregats de proposar noves idees innovadores. 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